In January 2022, Belton posted his first video, titled "I've not seen anything like this before...You will win EA...I'm going to madden 22 coins never play Madden again." ..." Then, just one week following, Belton posted another Madden video. If you'd been watching his channel for a long time, as I was, you'd figured out the man was not going to stop.
What's interesting with Madden which is the sole NFL certified video gaming franchise, now at 34 years old is that, despite its colossal popularity, the only thing you hear about is complaints from people who are against it.
The primary criticism, that is repeated time and time again, is that each year's update is a slight upgrade over the last. Because EA Sports has the exclusive license, it's the sole company that has the ability to develop a "simulation-style" NFL game. This suggests that the developer is under no pressure to substantially improve the game each year. In 2020, an enthralling campaign on Twitter urged the league to release EA as its official partner- #NFLDropEA. However, despite the social media outrage, which also involved coordinated review bombing of Madden's Metacritic website, Madden 21 sales were way up. This year's Madden 22 did well, too, and Madden continues to be the best-selling sports franchise ever.
The critics come from a vocal minority, however, an entire group whose role is to be very vocal. We're talking about YouTubers, who earn a living by making videos by streaming themselves playing a sport they claim to hate.
The variety of YouTubers' areas of focus shows how massive the game nowadays. There are YouTubers like Belton who post videos of their own games as well as a plethora of people who post tips and tricks. Then there are those who are dedicated to playing Madden.
Last fall, a TV channel named SOFTDRINKTV published a 14-minute clip entitled "The worst Madden of All Time," followed a week later by buy mut 22 coins a 19-minute film titled "Madden NFL 22 isn't Good - Review." They re-enter the same place recently with a video that was titled "Everything Wrong with Madden NFL 22 (in 16 minutes)." The narration of this one begins memorably or even a bit dramatically: "This is the kind of game that will make you want to stick a on your eyes with a thumbtack. When playing Madden 22, the blessing of life becomes the curse. You will no longer want to live. It can cause existential dread.
