Free, substantial DLC releases isn't just a way to win the good will of gamers, of course. Hagewood tells me that releasing something like Hoops for free is a great way to market the game.
"Because we want to grow the audience," he says, "because we know that's going to pay off in a great number of ways, not least of which is word of mouth to get more people buying the base game, and more people buying the DLC we do charge for."
Jeremy Dunham lays out the developer's philosophy toward DLC for me: Psyonix will only sell cosmetic items or vehicles for real money. And vehicles are "pretty much identical except for slight changes in their hit-box size and slight differences in their turning radius," he says. In other words, none of the DLC you pay for will really impact gameplay or put players on an uneven playing field. Anything that does have an impact on the game will be free.
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