Market Scope
Pasta sauces market could record a significant growth rate between 2020 and 2027, believes Market Research Future (MRFR).
Major Boosters and Deterrents
With more and more people traveling around the world, exposure to new cuisines has become the latest norm. This results in a highly homogeneous palate, partly due to developed nations loosing cultural distinction in line with growing availability of ethnic food items. Moreover, the extensive culinary applications of pasta sauces and their surging use as food accompaniments has placed the global market on an upward growth trajectory.
Rapidly soaring number of hotels as well as quick-service restaurants favors the worldwide market. Urbanization has prompted consumers to increasingly opt for cross-regional dishes, leading to change in tastes and preferences. Evolving demographics in emerging nations and the robust growth of the foodservice sector as well as retail industry should enhance the market size in the upcoming years.
Eminent Firms
Mizkan Co.(Japan), Barilla S.p.A.(Italy), Mars Incorporated (US), ConAgra Foods, Inc.(US), The Kraft Heinz Company (US), Amy's Kitchen (US), Newman Own Co.(US), B&G Foods Holdings Corp.(US), Premier Foods PLC (UK), Campbell Soup Company (US) are the top pasta sauce manufacturers profiled in the MRFR study.
Segmental Review
With respect to product type, the pasta sauce market caters to pesto-based sauces, tomato-based sauces, bolognese sauces, alfredo-based sauces, and more. The tomato-based sauce types are marinara sauce, traditional sauce, and others. There are various tomato-based pasta sauces sold in the global market, including tomato garlic pasta sauce, tomato basil pasta sauce, keto marinara, garlic marinara, and tomato roasted garlic pasta sauce. These types of tomato-based sauces are extremely popular among consumers, giving a significant boost to the segment.
The conventional and organic categories are studied in the pasta sauce market size. The organic segment shall obtain the highest CAGR in subsequent years, given the rising preference for natural plant-based ingredients in products among consumers.
The packaging type-wise segments are cans, pouches, bottles, jars, and others.
The distribution channels that sell pasta sauces can be store-based, as well as non-store based. Store-based channels can be distributed into convenience stores, supermarkets, hypermarkets, and others. Online stores can expect to chart the fastest growth trajectory at a rate of 4.2% between 2020 and 2027. Majority of the e-commerce sites feature virtual assistants that offer automated answers to every query from the customers. The chatbots help sort out issues with regard to the product or other services. This helps bolster the appeal of non-store-based or online distribution channels among consumers.
Regional Insight
Europe has taken the lead in the global industry, with the growth primarily tied to the emerging snacking trend among consumers in the region. A surge in snacking and product innovations by leading brands have given significant traction to the market. Time-pressed consumers are increasingly buying food items that are prepackaged and ready to eat, which fosters the demand for pasta sauces. Fast paced lifestyles and the high awareness level regarding the products, backed by promotional campaigns and advertisements, also create favourable avenues for the pasta sauce industry in the region.
The APAC market is one of the fastest-emerging revenue pockets in the pasta sauces market overview. The demand for these food products is extremely high in Japan, China, and numerous South-East Asian nations, providing attractive opportunities for global companies. The mounting prevalence of a busy lifestyle, the rising penetration of several e-commerce channels, and the emergence of standardised and organised channels should ensure considerable gains in the following years.
Latest Updates
February 2022
Heinz introduces a series of pasta sauces in seven varieties. The different flavours are tomato-based and comprise Sundried Cherry Tomato & Basil; Tomato Sauce for Bolognese; Mascarpone & Grana Padano cheese, and Tomato & Chilli; and Tomato. The pasta sauces are developed in Italy contain no sugar, and will be the first-ever pasta sauces to be under the Heinz brand.
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