Pregnancy Pillow Market Overview
Pregnancy pillows are specially designed pillows for pregnant women for assuring total comfort and sound sleep. Pregnancy causes periods of discomfort and sleeplessness which has generated opportunities that are being capitalized on by the market participants. These pillows are designed to address the issues women face during their pregnancy. Thus, increasing maternity cases are likely to expedite the growth pace of the Pregnancy Pillow Market in the years to come.
Pregnancy pillows are specially designed pillows for pregnant women for assuring total comfort and sound sleep. The global pregnancy pillow market is projected to reach approximately USD 733.5 million by 2030, at a CAGR of 3.00% from 2022 to 2030
The emphasis is on the innovation of different types of pillows to cater to the needs of women of every size and shape. Also, key players are trying to bring innovation to their product lines by introducing different shapes of pregnancy that can be used for different purposes. These factors in conjunction with large-scale market penetration are anticipated to catapult the market on an upward trajectory over the next couple of years.
The rising cases of pregnancy complications are also fueling demand for these pillows as people are getting increasingly conscious about the mother’s health. It is forecasted to augment the global market in the forthcoming years. In addition, the risk of stillborn associated with wrong sleeping positions is another major factor responsible for the growth of the market. It is poised to gain traction across the projection period.
Increasing urbanization has led to economic development in developing regions. This, in turn, has led to an upswing in purchasing power of the people in the region. It is expected to have a favorable impact on the growth pattern of the pregnancy pillow market. However, the high cost of the product is anticipated to hold back its growth over the next couple of years.
Regional Analysis
Region-specific analysis of the pregnant pillow market covers North America, Europe, Asia Pacific (APAC), and the Middle East & Africa (MEA).
North America is at the helm of the market owing to its technological superiority, better healthcare infrastructure, and high investment capacity. The U.S. owns the lion’s share of the global pregnancy pillow market and as per the predictions, the market can expect the continuous increase to maintain its dominant position in the coming years. The increasing pool of aware females, along with the need for proper sleep during pregnancy, is providing the regional market some much-needed thrust.
The APAC region is also expecting a rapid change in its present market scenario. Increasing disposable income is providing people here an opportunity to avail such benefits of technology. At the same time, healthcare-related developments are providing ample opportunity to service providers in developing their system which can boost the market as well.
Competitive Analysis:
Pregnancy Pillow Market players are Bio-Rad Laboratories, Inc. (U.S.), Agilent Technologies, Inc. (U.S.), Waters Corporation (U.S.), Danaher Corporation (U.S.), Thermo Fisher Scientific, Inc. (U.S.), Bruker Corporation (U.S.), Biocrates Life Sciences AG (Austria), Human Metabolome Technologies Inc. (Japan), Shimadzu Corporation (Japan), LECO Corporation (U.S.), Metabolon Inc. (U.S.), and others.
Market Segmentation
The global pregnancy pillow market can be segmented by type or shape of pillows, materials, and end-users.
Based on the type or shape of the pillow, the pregnancy pillow market includes C shaped, J shaped, U shaped and others. Other types consist low selling types such as wedge and full length etc. U shaped pillow is the most common form used by the pregnant ladies and hence, dominates the market and can be expected to maintain its position with similar growth during the forecast period.
Based on materials, the market comprises hypoallergenic fillings, memory foam, organic fillings, and others. Memory foam is soft and has multiple benefits which help it to own the maximum market share. However, its price can pull back the expected growth.
Based on end-users, the market can be segmented into hospitals, maternity homes or clinics, household, and others. In homes, it is most commonly used. However, hospitals and maternity clinics are also providing such pillows to mother to better their experience.
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