Wilson said on the recent earnings call this is simply the start

Even less popular sports FIFA Mobile Coins such as EA's NHL franchise saw growth last quarter with engagement from the game up 13%. "Our fans are still telling us that they need more of what EA Sports could provide," Wilson explained. "They are playing more of our matches than ever before. They're spending more time together with our content. And they are connecting with one another, the playersteams and sports that they love during our experiences.

Launch new sports games.Soccer is the world's most popular game, and there is no greater way to capitalize on that interest than just by releasing more adventures on the greatest and fastest-growing gaming platforms, that are cellular devices. EA has experienced great success with FIFA Mobile in Asia in which the game has 21 million gamers. But there is more to come. As part of the arrangement, EA will establish multiple cellular offerings within the FIFA franchise, such as a free-to-play PC variant. The company believes these games can reach 80 million gamers in over 15 countries. Glu Mobile will help expand EA Sports franchises on mobile, given the achievement Glu Sports has had with its Tap Sports Baseball franchise.

Wilson said on the recent earnings call this is simply the start. EA is relaunching its college football franchise, which is presently under development. There is also an expansion in a different game, which Wilson wouldn't name, launching next fiscal year.

What's the fiscal buy FUT Coins opportunity?EA estimates that the global marketplace for sports video games will be around $11 billion with $7 billion on the console and PC, although the market for cellular is $4.3 billion.