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Fruits picked at their peak ripeness are quickly frozen and packaged at liquid nitrogen temperature. The process provides increased shelf life to the fresh fruits. Like fresh fruits, frozen fruits are enriched with various antioxidants, minerals, and vitamins. However, the easy availability of frozen fruits, especially the seasonal ones, compared to fresh fruits has been fueling their demand in the world. The increasing awareness of the nutritional value of frozen fruits, coupled with clean eating habits, has further revitalized the frozen fruits market. Additionally, changes in consumption patterns and lifestyle have also been propelling the demand for frozen fruits. The use of frozen fruits in recipes shortens the time required for cooking, and ensures convenient cooking by eliminating tasks such as peeling, cutting, and washing.
The global frozen fruits market is concentrated with a few well-established players such as Crop's Fruits NV, Dole Packaged Foods LLC., MireliteMirsa Co. Ltd., SunOpta Inc., Titan Frozen Fruits, Wawona Frozen Foods, Welch Foods, Inc., Greenyard, J.R. Simplot Company, and General Mills Inc.
Impact of COVID-19 Pandemic on Frozen Fruits Market
The COVID-19 pandemic began in Wuhan (China) in December 2019. As of November 2020, the US, Brazil, India, Russia, South Africa, Mexico, and the UK are among the worst-affected countries in terms confirmed cases and reported deaths. The COVID-19 outbreak has affected economies and industries in various countries due to imposed lockdowns and travel bans, and business shutdowns. The overall market breakdown due to COVID-19 is also affecting the growth of the frozen fruits market due to shutting down of factories, obstacles in supply chain, and downturn in world economy.
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