Vanilla is widely used across several industries, such as food and beverage, personal care and cosmetics, pharmaceuticals, home fragrance, and animal feed. It is one of the most popular flavoring agents used in various food products and beverages, such as cakes, pastries, cookies, muffins, biscuits, ice creams, desserts, smoothies, chocolates, coffee, cocktails, and dairy products. Due to its unique fragrance, it is extensively utilized in perfumes, deodorants, and soaps. It also finds application in medicines for masking off-flavor and in ointments due to its anti-bacterial properties.
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Furthermore, protein powder manufacturers also use vanilla as a flavoring agent in their products. Vanilla is extensively used across multiple end-use industries and is experiencing massive demand due to its rich flavor and unique aroma. Thus, the rising demand for vanilla in various end-use industries is boosting the market substantially.
Key players in the global vanilla market include Camlin Fine Sciences Ltd; Givaudan S.A.; Heilala Vanilla US; LAFAZA Foods; Nielsen-Massey Vanillas, Inc.; Symrise; The Vanilla Company; Kerry Group; Touton S.A.; and Madagascar Vanilla Company.
Impact of COVID-19 Pandemic on Vanilla Market
The COVID-19 pandemic has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The food & beverage industry is one of the leading industries, suffering severe disruptions, such as supply chain breaks and shutdowns of production plants due to the pandemic. During the initial days of the pandemic, various companies had announced possible delays in product deliveries and slump in future sales of their products. In addition, the global travel bans imposed by countries in Europe, Asia, and North America have been affecting business collaborations and partnership opportunities. All these factors are anticipated to negatively affect the food & beverage industry, thereby acting as a restraining factor for the growth of various markets related to this industry, including the global vanilla market. The price fluctuation triggered by COVID-19 and labor shortages is a limiting factor for the vanilla market as well. Businesses are gaining ground as previously imposed limitations are being eased across various locations.
Moreover, the introduction of COVID-19 vaccines by governments of different countries has further eased the situation leading to a rise in business activities worldwide. Due to rising vaccination rates across the globe, the market started recovering from the losses, which is expected to positively impact the vanilla market's growth in the near future.
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