The market for digitally printed wallpaper is anticipated to flourish at a faster pace over the forecast period, because of the magnifying focus on better aesthetics, advancement in material technology, and the upscaling trend of interior designing. Owing to the growth of the construction industry and rapid urbanization the adoption of digitally printed wallpaper is expected to mushroom, influencing the market growth. New residential buildings and remodeling/renovation projects are also expected to increase in numbers, creating new expansion opportunities for the market vendors in the global digitally printed wallpapers market.
Moreover, increased demand for aesthetically pleasing design, especially residential construction, along with the global health and environmental issues, has led to the technological advancement in the material side, which, in turn, is has been instrumental to the incremental growth noted in the global digitally printed wallpaper market. Growing awareness towards environmental and global health issues has led to the technological advancements in the material design.
This is expected to promote higher adoption of environment-friendly wallpapers among the population that is aware of such environmental issues. With the development of advanced materials, along with the increased focus on aesthetics and durability, the digitally printed wallpaper market is estimated to witness momentous growth in the coming years. The digitally printed wallpaper market is likely to expand at a whopping 23.51% CAGR, reaching a market valuation of USD 7.12 billion over the forecast period.
Market Segmentation
The digitally printed wallpaper market has been segmented by substrate, printing technology, end-user, region. Based on substrate, the global digitally printed wallpaper market is segmented into nonwoven, vinyl, and paper. The vinyl segment is expected to dominate the global digitally printed market owing to the increasing popularity of vinyl wallpapers in the consumers from both commercial and private construction fields. Vinyl is preferable owing to the lower costs, higher durability, and easy maintenance as compared to other types of digitally printed wallpapers.
By printed technology, the market segments studied in the report include electrophotography and inkjet. The inkjet segment is expected to dominate the market over the forecast period, owing to the various benefits in terms of the ability for the production of good quality prints and ease of usage. Additionally, this type of printing technology also offers properties like soundproofing and reduced air-conditioning and heating cost.
The digitally printed wallpaper market is studied for the segments of commercial construction, residential construction, and automotive, based on end-users. Among these segments, the residential construction segment is expected to expand at the fastest rate over the forecast period. Rapid urbanization in the Asia Pacific has led to a rise in the investment by local and foreign players present in the construction industry.
Detailed Regional Analysis
The global digitally printed wallpapers market is studied for the geographical segments of North America, Europe, Asia-pacific, and Rest of the world (RoW). Asia Pacific is expected to witness the most significant growth rate over the forecast period. This regional segment is expected to witness a rise in the number of construction projects which are backed by robust investments in the residential construction. This is prominent, especially in emerging economies such as India and China. China is expected to spearhead the APAC region’s digitally printed wallpapers market over the forecast period. This can be owed to the unparalleled growth of the construction industry in the country.
Key Players
Some of the distinguished players present in the global digitally printed wallpapers market include A.S. Création Tapeten (Germany), Flavor Paper (US), 4walls (US), Muraspec Decorative Solutions (UK), Rasch GmbH & Co. KG (Germany), Hollywood Monster (UK), Graham & Brown (UK), MX Display (UK), The Printed Wallpaper Company (UK), and Great Wall Custom Coverings (US).
Industry Update
September 2019: The Inside recently launched a peel-and-stick wallpaper collection which includes the renowned Scalamandre zebra pattern. It is available in yellow, coral, and slate colors.
