"This is just the conversation beginning," he says. "We have a huge audience of RuneScape players. There is a lot of footfall, a lot of eyeballs on that. But we're not looking to build a cannibalising portfolio. When people work with us, we want them to see that Jagex cares deeply about their game, that this publishing division is separate from all the RuneScape stuff. It's not going to come into conflict, and that they'll only be a benefit of being in this Jagex roster."
He concludes: "I want us to become amongst the best in the world at this. If we are going to make this third age of Jagex a success, and go beyond the legacy of what we've had in the past, we have to www.lolga.com build, not just competencies, but absolute market excellence. I don't want us to be doing ten different things. I want to find something we are already good at, and become absolutely world class - and ideally best-in-class - at doing it.
"That is where our living games thing comes in. The Rocket League Credits we will be looking at as we build up this business unit, they are very live and community-driven, they don't have to be free-to-play, but there certainly needs to be a long-term business. We have the skills to do that."We've rebuilt RuneScape's business model. We've built this free-to-play game, with subscriptions, micro-transactions, with tradable premium currencies, and made sure our fraud systems can cope with all the risks that that creates. We've done a lot on digital performance marketing, on community events, and we've hired experts from mobile and console. And now we want to share that with the world."
