Aromatherapy Market Insights
According to market research future insights analysis, the global aromatherapy market size is expected to register a CAGR of 10.10% from 2022 to 2030 and hold a value of over USD 10.5 billion by 2030.
The market is expected to be driven by rising consumer awareness of essential oils' medicinal applications and a rising preference for natural products. Major players have expanded their geographic presence through an increasing number of activities. The corporations and the nations where new headquarters and production facilities have been established have benefited from these strategic advances. Demand for aromatherapy goods is expected to increase due to untapped growth potential in developing nations and rising market participant investment in these areas. Numerous chronic diseases are becoming more and more common among people. Due to the high healthcare expenses, people are turning to preventative care and alternative healthcare options. Due to the numerous therapeutic and health benefits of aromatherapy, its use is accelerated by the growing need for preventative care products. Additionally, the market is expanding because of the increased penetration and adoption of essential oils among consumers due to their numerous advantages and rising use in aromatherapy.
Regional Analysis
North America dominated the aromatherapy market in 2021. because wealthy nations like the U.S. and Canada have built healthcare systems and spent a lot of money on them. Additionally, throughout the forecast period, growing public awareness of the advantages of alternative medicines is anticipated to support regional market expansion. Many of the emerging nations in the region absorb new trends and technologies more quickly than others.
Asia Pacific is expected to register lucrative growth in the market for aromatherapy. The market in the region has experienced rapid expansion due to lucrative trading opportunities for essential oils in nations like China and Japan, as well as an increase in the occurrence of various illnesses.
Market Segmentation
The global aromatherapy market has been segmented into product type, application, end user and distributional channel.
Based on product type, the market has been segmented into aromatherapy consumables, essential oils, blended oils, carrier oils, aromatherapy equipment, nebulizing diffusers, ultrasonic diffusers, evaporative diffusers, and heat diffusers. The aromatherapy consumables segment accounted for the largest share of the market in 2021. Cold air or nebulizing diffusers can diffuse essential oils without heat or water. These diffusers have parts like a nebulizer, base, and bulb, making it easier for oil to disperse through compressed air. Nebulizing diffusers are good for quickly dispersing essential oils; however, they are useless when dealing with heavier oils. On the other hand, the essential oil segment is anticipated to be the fastest-growing segment during the forecast period. Essential oils are volatile organic oils that are obtained through distillation from plants. In this process, oils are extracted from various plant components, such as leaves, petals, stems, roots, or bark, using water or steam. These oils help relieve stress, treat pain, and enhance general wellness thanks to their all-natural therapeutic abilities. Consequently, essential oils are seen as an alternative.
Based on application, the market has been segmented into relaxation, insomnia, pain management, scar management, skin & hair care, cold & cough, and others. Relaxation applications accounted for the largest revenue share in 2021 in the aromatherapy market. People who use aromatherapy oils report feeling more relaxed, which helps to balance their excessive mental states. People also have a lot of concerns about managing their stress. People choose these products to relieve stress because of the trend toward natural remedies. People choose these products to relieve stress because of the trend toward natural remedies. Besides, the scar management segment is estimated to register the highest growth in the market. Burn wounds leave pronounced hypertrophic burn scars, which endure even after the agony has faded. Furthermore, scars result from stitches used during procedures. Aromatherapy oils minimize scarring from accidents or surgical procedures, which can delay healing. Essential oils aid in the healing of wounds, hence minimizing scarring.
Based on the mode of delivery, the market has been segmented into topical application, direct inhalation, and aerial diffusion. The topical administration segment accounted for the largest revenue share in 2021. Higher therapeutic effects are achieved through topical administration. Some essential oils treat various skin and hair issues, including acne, and lighten the skin. Topical aromatherapy also helps with cuts and bruises, relieves acute pain or discomfort, and boosts the immune, neurological, circulatory, and respiratory systems. Besides, direct inhalation is anticipated to have enticing growth over the predicted period due to its success in treating various respiratory illnesses. Some medical disorders necessitate the direct inhalation of essential oils, including sore throat, influenza, sinusitis, and coughing. The need for these therapeutic modalities has grown as people's preferences for natural products have expanded, making them an alternative to pharmaceuticals.
Based on distributional channels, the market has been segmented into aromatherapy products sold at retail shops, aromatherapy products sold through online channels and direct distribution of aromatherapy products. The Online segment accounted for the largest revenue share in 2021. Aromatherapy product multilevel marketing through direct-to-customer comprises both the retail and e-commerce sectors. The retail industry is projected to develop because of factors including simplicity of purchase and the availability of products for trial before purchase. Besides, the direct sales segment is projected to grow the fastest in the market. Rapid development in the e-commerce industry has boosted market growth by enabling customers to purchase goods whenever convenient. To increase sales, manufacturers and other online merchants frequently offer discounted products on their websites. The segment growth is significantly influenced by how simple it is to buy and how many products are readily available..
Key Players
Some of the key market players are “TERRA, International Flavors & Fragrances Inc., Symrise, Eden’s Garden, Young Living Essential Oils, Rocky Mountain Oil, Mountain Rose Herbs, Plant Therapy Inc., Then-Oryza Co. Ltd. And Isagenix International LLC”.
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