Herbal Toothpaste Market Overview
Herbal Toothpaste Market is projected to reach USD 5.97 Billion With CAGR 5.15% during 2023 to 2032. The gradual shift in consumer taste from chemical to herbal and natural products is key to driving the market. Companies including Dabur and Patanjali Ayurved have been driving the herbal and natural product market owing to the growing demand for natural-based ingredient products.
Germany's herbal toothpaste market is experiencing significant growth, driven by the increasing demand for natural and eco-friendly oral care products. Herbal toothpaste, formulated with ingredients like sage and eucalyptus, is gaining popularity among consumers seeking alternatives to traditional toothpaste.
The global herbal toothpaste market research highlights the shifting consumer preference from chemical to natural oral care products owing to growing awareness related to the harmful effects of artificial ingredients on health. The market is popular for using natural products that are made of aloe vera, soda, myrrh, eucalyptus oil, plant extracts, and essential oils and are free from toxic ingredients such as parabens, fluorides, and artificial sweeteners. Owing to growing awareness of personal health and oral hygiene, the global demand for such natural products is expected to increase in the foreseeable future.
The rising demand for oral care and hygiene maintenance will boost global product demand. Consumer preferences fuel the demand for multifunctional toothpaste as these products help remineralize teeth. Furthermore, the inclination toward adopting tobacco products that have detrimental effects on a person's oral health has increased the demand for convenient and easy-to-use oral care products. It will, in turn, drive the herbal toothpaste market trend over the forecast period.
Key Players
The herbal toothpaste market players are as follows:
- Patanjali Ayurved
- Dabur India Limited
Some of the other players operating in the global market are as follows:
- VICCO LABORATORIES
- Procter & Gamble
- Colgate-Palmolive Company (India) Limited
- Amorepacific
- Amway
- GlaxoSmithKline plc
- Himalaya Wellness
Market Segmentation
The herbal toothpaste market research has been segmented based on the following to meet the rising needs of the global target audience.
- Distribution Channel Outlook
- General Store
- Hypermarket & Supermarket
- Pharmacy Store
- Online Retail
- Others
- Regional Outlook
- Americas
- Nigeria
- Asia Pacific
- China
- India
- Thailand
- South Korea
Industry News
- Patanjali Ayurved is expected to launch new variants within the Dant Kanti brand, including fresh active gel, aloe Vera, and red toothpaste, which is expected to positively impact the herbal toothpaste market insights from 2019 to 2025. In addition, HUL expanded Ayurvedic personal care products, including toothpaste, under the Ayush umbrella. Companies are using various herbal ingredients, including neem, clove, mint, ginger, and mulethi, known for their good taste and health benefits. Amway launched herbal toothpaste under the Glister brand to make its way into the herbal product market, containing neem, clove, and mint.
- In 2017, Dabur India Limited had launched many products, including gel toothpaste under the Dabur Red umbrella, which they claim to be India's first Ayurvedic gel product in this segment.
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