Market Highlights
Rear-seat entertainment comprises navigation, Bluetooth, Wi-Fi, radio, in-car media, and other types of devices. The rear-seat entertainment provides an excellent level of audio fidelity, large touchscreen display, smartphone mirroring, and supports almost all types of multimedia devices to enhance the passenger’s experience. The Global Automotive Rear Seat Infotainment Market is estimated to witness 12.5% CAGR during the forecast period, 2020–2027. The rise in the demand and sales of automobiles, growing demand for electronic parts in automobiles, growing automotive aftermarket sector in emerging economies, and increasing demand for infotainment systems in automobiles further expected to drive growth of the global automotive rear-seat infotainment market during the forecast period.
Design complexity and growing concerns about data security, and high maintenance cost of automotive rear-seat infotainment, is expected to hamper the market growth market during the forecast period. However, data analytics in infotainment systems, technological advancement in automotive rear-seat infotainment, over-the-air (OTA) updates for embedded infotainment systems, and advanced technologies like OLED-based infotainment systems are providing an ample opportunity for the expansion and growth of this market.
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Market Research Analysis
In terms of region, the global market for the automotive rear-seat infotainment is segmented into North America, Europe, Asia-Pacific, and the rest of the world. North America is expected to hold the largest share in the global automotive rear-seat infotainment market during the forecast period owing to the increase in demand for automotive and digital entertainment and the rising demand for passenger cars is expected to increase the demand and sales of automotive rear-seat infotainment. Moreover, the region is home to many key automotive electronics manufacturers. On the other hand, Europe is projected to witness significant growth for the automotive rear-seat infotainment market. Growing research and development by key players and the presence of major market players in Germany and France is expected to support the growth of the market during the forecast period. Furthermore, growing investments in the development of autonomous and connected vehicles, increase in government regulations towards safety in Europe are expected to drive the demand for automotive rear-seat infotainment market in this region during the forecast period.
The Automotive Rear Seat Infotainment Market in Asia-Pacific is expected to witness significant growth due to the rising population, the increasing per capita income, and the growing automotive industry. The rest of the world includes the regions, such as South America and the Middle East & Africa. The Middle East & Africa is an emerging market owing to demand luxury vehicles and an increase in demand for high-end electronics with in-built safety and convenience features in vehicles. South America is expected to witness rapid growth in the market due to improving consumer spending and lower interest rates in the countries. Countries such as Brazil and Argentina are significantly contributing to the growth of the market owing to the government initiatives, which are pushing the rapid development of the automotive industry.
Scope of the Report
This study provides an overview of the Global Automotive Rear Seat Infotainment Market, tracking three market segments across four geographic regions. The report studies key players, providing a six-year annual trend analysis that highlights market size, and share for North America, Europe, Asia-Pacific, and the Rest of the World. The report also provides a forecast, focusing on the market opportunities for the next six years for each region. The scope of the study segments the global automotive rear-seat infotainment market by the operating system, technology types, end-user, and region.
Key Players
The Leading Players in the Global Automotive Rear Seat Infotainment Market include KENWOOD Corporation (Japan), Delphi Automotive PLC (UK), VOXX Electronics Corp. (US), Visteon Corporation (US), Alpine Electronics, Inc. (Japan), Continental AG (Germany), Harman International (US), Panasonic Corporation (Japan), Pioneer Electronics (US), Denso Corporation (Japan), and Garmin Ltd (Switzerland).
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Key Questions Addressed by the Report
- What was the historic market size?
- Which segmentation (Product/ Capacity) is driving market?
- What will be the growth rate?
- How are the key players in this market?
- What are the strategies adopted by key players?
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
2 SCOPE OF THE REPORT
2.1 MARKET DEFINITION
2.2 SCOPE OF THE STUDY
2.2.1 DEFINITION
2.2.2 RESEARCH OBJECTIVE
2.2.3 ASSUMPTIONS
2.2.4 LIMITATIONS
2.3 RESEARCH PROCESS
2.3.1 PRIMARY RESEARCH
2.3.2 SECONDARY RESEARCH
2.4 MARKET SIZE ESTIMATION
2.5 FORECAST MODEL
3 MARKET LANDSCAPE
3.1.1 THREAT OF NEW ENTRANTS
3.1.2 BARGAINING POWER OF BUYERS
3.1.3 THREAT OF SUBSTITUTES
3.1.4 SEGMENT RIVALRY
3.1.5 BARGAINING POWER OF BUYERS
3.2 VALUE CHAIN/SUPPLY CHAIN ANALYSIS
4 MARKET DYNAMICS
4.1 INTRODUCTION
4.2 MARKET DRIVERS
4.3 MARKET RESTRAINTS
4.4 MARKET OPPORTUNITIES
4.5 MARKET TRENDS
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