According to MRFR analysis, the RTE Popcorn Market is expected to register a CAGR of~7.9% from 2022to 2030 and hold a value of over USD 5.83 billion by 2030.
The RTE (Ready-to-Eat) Popcorn market refers to the industry involved in the production, distribution, and sale of pre-popped or ready-to-eat popcorn products. RTE popcorn is a popular snack that is consumed without the need for any additional preparation or cooking. It is typically packaged in bags or containers and is available in various flavors, such as butter, cheese, caramel, and spicy.
The RTE popcorn market is influenced by consumer trends, such as demand for healthier snacks, gluten-free options, and unique flavor combinations. It is also impacted by factors like pricing, promotional activities, and competition from other snack categories.
During the pandemic, people spent more time at home due to lockdowns and restrictions, leading to increased snacking habits. RTE popcorn, being a convenient and shelf-stable snack, experienced higher demand as people sought comfort foods while staying indoors.
- Growing awareness of health is driving the market growth
rising awareness of health is driving market CAGR for ready-to-eat popcorn. People are becoming more aware of their health benefits, they eat more air-popped popcorn, a concentrated and rich source of different proteins, fibers, antioxidants, vitamin B complex, and polyphenolic chemicals. Most firms focus on brand extension and product innovation by introducing a diverse range of products with unique flavors and components. A successful launch of a new product helps to increase the vendor's revenue flow and client base. The RTE popcorn market is driven by rising demand for healthy snacks and changing customer flavor preferences.
Regional Analysis
North America has traditionally been one of the largest markets for RTE popcorn. The United States, in particular, has a well-established snacking culture and a high demand for convenience foods, which includes RTE popcorn.
North America benefits from a strong presence of RTE popcorn manufacturers, a wide distribution network, and a diverse range of flavors and varieties. The region also has a large consumer base, which contributes to the market's size.
Apart from North America, other regions such as Europe and Asia-Pacific also have a significant presence in the RTE popcorn market. Europe has a well-developed snacking market, with countries like the United Kingdom, Germany, and France showing considerable demand for RTE popcorn. In the Asia-Pacific region, countries like China, Japan, and India have witnessed a growing preference for RTE snacks, including popcorn.
Market Segmentation
The RTE Popcorn Market has been segmented into type, application and channel.
Based on the type, the market has been segmented into Savory RTE Popcorn and Sweet RTE Popcorn.
Based on the application, the market has been segmented into household and commercial sector.
Based on the channel, the market has been segmented into store-based and non-store-based.
Key Players
Some of the key market players are:
- Conagra Brands Inc. (US)
- Amplify Snack Brands (US)
- Weaver Popcorn Company Inc. (US)
- Snyder's-Lance. (US)
- Smartfoods Inc. (US)
- Wyandot Inc. (US)
- American Pop Corn Company. (US)
- PepsiCo (Frito-Lay) (US)
- Quinn Foods LLC. (US)
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