GCC Sleep Aids Market Competition and Strategic Player Analysis - 2030

GCC Sleep Aids Market Competition and Strategic Player Analysis - 2030

GCC Sleep Aids Market Projected to Expand at 9.5% CAGR Through 2030

The GCC Sleep Aids Market size was valued at around USD 49.89 million in 2024 and is projected to reach USD 85.22 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 9.5% during the forecast period, i.e., 2025-30. The factors behind this growth are the rising awareness of sleep disorders and the demand for efficient sleep solutions that have shifted consumer preferences towards over-the-counter sleep aids. This region is witnessing a huge surge in cases of Insomnia and other sleep disorders which can be attributed to various factors like the sedentary lifestyle that includes irregular sleep patterns, high screen time, high caffeine and stimulant consumption, etc, high stress levels, and chronic conditions like diabetes, thyroid disorders, cardiovascular diseases, migraine, etc. For instance, as per a study in the National Library of Medicine, 2023, around 37.6% of the population of Saudi Arabia faces Insomnia, which is a very high proportion. Also, this proportion was highest in the UAE with around 66.7% of the population having Insomnia, followed by Kuwait, Saudi Arabia, and Qatar. Similar trends have been noted in other GCC countries as well, thus creating a high demand for sleep aids.

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Strategic Takeaways from the Report:

  • Market Sizing and Forecasting
  • Regulatory and Policy Influence
  • Competitive Trends and M&A Activity
  • Innovation Drivers and Disruptive Technologies
  • Investment Hotspots and Emerging Niches
  • Geographical Dynamics and Trade Flows

GCC Sleep Aids Market Segment Overview & Classification

This market is categorized to offer targeted insights across various operational and consumer-related verticals.

Segment List:

By Product

  • Mattresses & Pillows - Market Size & Forecast 2020-2030, USD Million
  • Medications - Market Size & Forecast 2020-2030, USD Million
  • Sleep Apnea Devices - Market Size & Forecast 2020-2030, USD Million
  • Others - Market Size & Forecast 2020-2030, USD Million

Based on the product used for improving sleeping patterns, the mattresses & pillows segment leads the market with a market share of around 59%. This is because mattresses and pillows are the first things changed by any individual with a sleeping disorder, as a good mattress can help keep the spine in position, save your sleeping position’s memory, reduce pressure on various body parts, etc., thus providing a comfortable and high-quality sleep. This can also help in addressing back pain, obesity, snoring habits, and even insomnia. Also, mattresses and pillows are cost-efficient solutions for various sleeping problems as compared to other segments. Therefore, mattresses and pillows have been widely used by most of the population to achieve high-quality sleep, and this dominance is expected to remain in the future as well because they are cheaper options.

By Sleep Disorder

  • Insomnia - Market Size & Forecast 2020-2030, USD Million
  • Sleep Apnea - Market Size & Forecast 2020-2030, USD Million
  • Restless Leg Syndrome - Market Size & Forecast 2020-2030, USD Million
  • Narcolepsy - Market Size & Forecast 2020-2030, USD Million
  • Sleep Walking - Market Size & Forecast 2020-2030, USD Million
  • Others - Market Size & Forecast 2020-2030, USD Million

Based on the type of sleep disorder, Insomnia is the most common type with a market share of around 36%. This is because of the high stress, depression, and anxiety among the population, and all these are the main reasons behind insomnia. For instance, around 40.1% of Saudi Arabia’s youth face mental disorders in 2023, with anxiety as the most prominent one. Similar trends have been noted in other GCC countries as well. Moreover, the working hours are very high among a high proportion of this region’s population, which leads to fewer hours of sleep. This further increases the cases of insomnia as less sleep also leads to this disorder.

By Distribution Channel

  • Online Retail - Market Size & Forecast 2020-2030, USD Million
  • Hospital Pharmacies - Market Size & Forecast 2020-2030, USD Million
  • Retail Stores - Market Size & Forecast 2020-2030, USD Million
  • Specialty Stores - Market Size & Forecast 2020-2030, USD Million

By Region

  • The UAE
  • Saudi Arabia
  • Qatar
  • Kuwait
  • Oman
  • Bahrain.

Regionally, the UAE leads the market with a market share of around 44%. The main reason behind this dominance is the busy lifestyle, along with the long working hours of the UAE’s population, which leads to high stress and irregular sleeping patterns among people. As a result, they highly need sleep aids to address their sleeping problems. Moreover, there are a lot of expats in the UAE who further increase the demand for sleeping aids to address jet lag. For instance, the expat population held around 88.52% of the UAE’s population in 2023.

These divisions help clarify demand patterns and expected shifts.

Market Opportunities

Growing Proportion of Old-Age Population – The number of elderly people in the GCC countries is continuously increasing, which can be observed from the increasing life expectancy. For instance, in the UAE, the average living years of a person has reached around 78.60 in 2024. Also, the number of people with age more than 60 in the UAE is expected to reach around 2 million by 2050. These people will increase the demand for sleep medicines and products in the coming years as they are considered the major consumers of those products. This is because melatonin levels decrease with age, which leads to sleep disorders such as Insomnia. Therefore, the expected increase in the number of old people will increase the demand for sleep aids in the future, thus providing a good growth opportunity for the market.

GCC Sleep Aids Market Competitive Snapshot from 2025-2030

The report highlights established and emerging players in the global GCC Sleep Aids Market, evaluating their strengths, challenges, and potential for innovation.

Key Competitors Include:

  • ResMed
  • Lowenstein Medical
  • Philips
  • Sanofi
  • Merck & Co.
  • Pfizer Limited
  • DeVilbiss Healthcare
  • Wellell
  • BMC Medical
  • GSK
  • AstraZeneca
  • Cadwell
  • Others.

Their activities include partnerships, product launches, and geographic expansions.

GCC Sleep Aids Industry Prime Challenge

Adverse Health Effects Associated with Medicated Sleep Aids – Various medicines and drugs used for addressing low sleep time have multiple side effects on the health of the consumer. For instance, Melatonin is the most common sleeping pill, and its most common side effects are headache, nausea, daytime drowsiness, and dizziness. However, it can also cause depression, diarrhea, stomach cramps, etc. These side effects prevent people from consuming sleep aids as they are getting more concerned about their health and incline them towards natural remedies such as doing proper physical exercise, reducing screen time, avoiding day naps, etc. As a result, the sales of sleep aids decrease. Therefore, the harmful effects of sleeping pills on people’s health can result in a decrease in overall sales, thus limiting the growth of the market.

Frequently Asked Questions (FAQs):

  • What industries are most impacted by this market?
  • How is technology reshaping operations and offerings?
  • Which competitors dominate the landscape?
  • What risks could disrupt market expansion?
  • How should businesses respond to demand fluctuations?

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