I'd heard that 60 percent of Runescape was for members only

Equipped with this kind of encouraging fame, Develop sits with firm CEO Mark Gerhard to talk about the organization's plans for expansion, and the potential of OSRS gold the free-to-play model itself. Jagex is referred to as a pioneer of complimentary to-play games, but gets the version itself attained the levels of fame many had anticipated it to? I think we've. After we started out the entire business was fixated on classic retail supply, and nobody actually understood the free-to-play version, or even the internet model. Today we view the complete reverse, with a few of the biggest names in gambling trying to do what we have done. Many companies aren't quite following our very own model. If we look at some of the companies that have tried to copy what we do, like Sony and Free Realms, these companies are releasing a free demonstration for the membership part and ridding component of this game.

We feel that the Jagex model, and surely Runescape, is different for this. We have released a comprehensive free match for our fans. Just to give you a sense of scale, the free game has over 13,500 hours of gameplay to itwe know this because that's just how much time our most-dedicated free-to-play participant has spent on the game up to now, and that individual has not churns out all of her skills. So people have seen that the free-to-play model functions, but generally companies implement it in the wrong way, and only offer a few hours of free play. As a consequence of that, our opponents haven't seen the success that we have, and I guess they likely won't.

I presume something we have been really true to during is that we have two individual games; a free game and a members' game. For your most ardent lovers, membership is the only option, but for all those not paying we wish to make sure people have access to some self-sustained game, not a demonstration. We look at the whole game as a world. A mass the size of the Americas is free, but of course there are different continents available for members only. The free-to-play game has 25 quests, so the members' version has 150. So yes it's significantly bigger from that aspect.

How is your plan to expand consoles progressing? Before we talked to various stage holders we did a little research ourselves to see whether our propositions can theoretically work -- which obviously saves a whole lot of time. We have working proof of theories on a few of our products, and unique parts of our games on various systems. Which one we proceed with is another question altogether; do we put that MMO on this games, do we place all of them on another -- these are all questions that we must think about.

We are a games studio and technology company over all else. Of our 400 staff, about 250 are specialized, and that's because we build our own tools for Old School RS Gold whatever we need. So we do a load of R&D, and the challenge for us was if we can write a software package that could take our code and then output it to a C# variant for the 360, Wii and PS3.