However, companies should be aware of the potential risks

However, companies should be aware of the potential risks associated with entering a new industry such as esports. It was previously referred to by Andre Iguodala, a former Golden State Warrior who is now a renowned tech businessman and Nba 2k22 Mt former Golden State Warrior. The risk was worthwhile for the NBA. "It's built into the NBA's name and 2K's own brand to be creative" Donohue explains, adding that the NBA owners "realise the future and this is only going to expand. Also, I think it could have been a bigger risk in not doing it and then actually doing it."

The fears that esports could been a fringe concept, appealing to hardcore gamers, but with limited commercial appeal beyond that, have been proved to be unfounded. Forbes published last year that global earnings from esports were expected to exceed $1.1bn in 2019.

Donohue points out that even in the last three years, three seasons of our discussions are quite different from the way they were prior to when the league was established. Kirk Lacob, Warriors Assistant General Manager, recently told me that esports were "absolutely growing into a mature sport".

Donohue describes the benefits of a league that is operated by the NBA office when it comes to the ability to bring in partners. "The benefit that comes with having the NBA 2K brand, is that we've built amazing connections with these partners and so we kind of hold their hand and navigate eSports. We can also help them understand how they can leverage eSports to help build their brands."

Another benefit for businesses that with cheap 2k22 mt the NBA 2K League has, is that it is well-known. Donohue says that esports might often be difficult for the average consumer. "While our games aren't exactly easy to follow it's not necessary be a player to experience the game. If you know basketball then you'll be able to understand."