Market Analysis
The global automotive over-the-air (OTA) updates market is predicted to register a 15% CAGR over the forecast period (2018-2025), reveals the latest Market Research Future (MRFR) report. OTA is a vital part of the automotive industry. It helps to improve vehicle performance, driving experience, and safety. Today, various OTA software applications are used in automobiles such as safety and navigation software, entertainment, auto driver software, connectivity software, and auto mechanical software. With OTA software, automakers can significantly cut down recall expense, increase product quality, enhance cybersecurity response time, increase operational efficiency, and deliver feature enhancements and post-sale vehicle performance.
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Various factors are pushing the growth of the automotive over-the-air updates market. These factors, in accordance to the Market Research Future (MRFR) report, include government norms concerning vehicle security and safety, rising application of infotainment units, the growing number of connected car devices in cars, improving automotive infrastructure, and increasing production as well as sales of automobiles globally. Additional factors pushing the market demand include the growing demand for connected and autonomous vehicles, increased adoption of driver assistance safety systems, increasing demand for eco-friendly cars, rising purchasing power, mainly in India and China, emerging economies, increasing adoption of advanced software solutions in the automobile sector, and growing population.
On the contrary, lack of standard protocols to develop security standards and OTA technology, low awareness about OTA in developing countries, and increasing complexity in the over-the-air software architecture are factors that may hamper the automotive over-the-air updates market growth over the forecast period.
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Market Segmentation
The Market Research Future report offers a wide segmental analysis of the automotive over-the-air updates market based on application, technology, vehicle type, and propulsion.
Based on technology, the automotive over-the-air updates market is segmented into software over-the-air technology (SOTA) and firmware over-the-air technology (FOTA). Of these, the SOTA segment will have the largest share in the market over the forecast period. This is owing to increasing infotainment applications such as social media apps, e-mail applications, and live traffic updates.
- Of these, the TCU segment will dominate the market over the forecast period owing to the rising number of telematics applications.
Based on propulsion, the automotive over-the-air updates market is segmented into electric vehicle and ICE. The electric vehicle segment is sub-segmented into plug-in hybrid electric vehicles (PHEV), hybrid electric vehicles (HEV), and battery electric vehicles (BEV).
Based on vehicle type, the automotive over-the-air updates market is segmented into commercial vehicle and passenger car.
Regional Analysis
Based on the region, the automotive over-the-air updates market report covers growth opportunities and the latest trends across the Asia Pacific, North America, Europe, and Rest of the World. Of these, Asia Pacific will lead the market over the forecast period. This is owing to increasing sales of connected vehicles, growing automotive infrastructure, and growing information technology infrastructure and communication. Moreover, increased production of electric vehicles as well as sales are predicted to drive the growth of the automotive over-the-air updates market in this region. Furthermore, increasing demand for safety features in cars coupled with increasing investments by private and public players to build ICT infrastructure will lead to the growth of the market.
The automotive over-the-air updates market in North America is predicted to have a notable growth over the forecast period. The automobile industry in this region is predicted to witness vital changes with collaborations between foreign and regional automobile manufacturers. Leading market players such as General Motors have announced plans to provide OTA software upgrades before 2020. This will propel the market growth.
The automotive over-the-air updates market in the European region is predicted to register healthy growth over the forecast period. Germany is the key contributor here owing to substantial investment in R&D of technologically advanced connected vehicles. Moreover, rising safety concerns and growing demand for self-driven cars is predicted to boost the market growth in this region.
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Key Players
Leading players profiled in the automotive over-the-air updates market report include Infineon Technologies AG (Germany), Garmin Ltd. (US), Denso Corporation (Japan), Continental AG (Germany), Airbiquity Inc. (US), Microsoft Corporation (US), NVIDIA Corporation (US), Delphi Automotive (UK), Robert Bosch GmbH (Germany), and HARMAN International (US).
June 2019- Renesas Electronics Corporation has launched a new flash memory technology which achieves higher readout speeds (240 MHz), larger memory capacities (24 MB), and OTA (over the air) support for automotive MCUs (microcontrollers) utilizing the next-generation 28nm process.
Key Questions Addressed by the Report
- What was the historic market size?
- Which segmentation (Product/ Capacity) is driving market?
- What will be the growth rate?
- How are the key players in this market?
- What are the strategies adopted by key players?
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
2 SCOPE OF THE REPORT
2.1 MARKET DEFINITION
2.2 SCOPE OF THE STUDY
2.2.1 DEFINITION
2.2.2 RESEARCH OBJECTIVE
2.2.3 ASSUMPTIONS
2.2.4 LIMITATIONS
2.3 RESEARCH PROCESS
2.3.1 PRIMARY RESEARCH
2.3.2 SECONDARY RESEARCH
2.4 MARKET SIZE ESTIMATION
2.5 FORECAST MODEL
3 MARKET LANDSCAPE
3.1.1 THREAT OF NEW ENTRANTS
3.1.2 BARGAINING POWER OF BUYERS
3.1.3 THREAT OF SUBSTITUTES
3.1.4 SEGMENT RIVALRY
3.1.5 BARGAINING POWER OF BUYERS
3.2 VALUE CHAIN/SUPPLY CHAIN ANALYSIS
4 MARKET DYNAMICS
4.1 INTRODUCTION
4.2 MARKET DRIVERS
4.3 MARKET RESTRAINTS
4.4 MARKET OPPORTUNITIES
4.5 MARKET TRENDS
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